Built the debut brand identity for On The Cross from the ground up, establishing a visual language rooted in the brand's faith-driven ethos and elegant timeless tone. Created every layer of the system, including logos, color palette, typography, and product design, while directing the overall creative vision for its promotional photo and video shoots — from location scouting and wardrobe to prop styling.
Brand Guidelines
Spring/Summer '26 Lookbook
Spring/Summer '26 Collection
Hero Video
DP: Chris Vergara | @chrisvergara
1st AD: Emmy Naling | @itsemmyagain
Gaffer | @planet_lp
Grip/Electric: @were.wine
Female Model: Danni Varenhorst | @dannivarenhorst
Male Model: Lino Wilson | @linowilson_