Designed a distinct visual identity for the Chicago Bulls' 2025 NBA Draft coverage, spanning social media and the official Draft Party presented by Michelob Ultra. Rooted the sub-identity in the season's established "See Red" look, while introducing new patterns, imagery, shapes, and compositions to give the draft content its own distinct presence within the larger Bulls brand presence. The system was designed to flex seamlessly across social, print, and marketing media, ensuring consistency from a single Instagram post to full event signage.
Social Media and Email Graphics
Marketing and Event Graphics
